1984 Pepsi "The Choice of a New Generation" Ringer Tee
An absolute holy grail piece of pop-culture history from the height of the Cola Wars. This original 1984 promotional ringer tee features Pepsi’s iconic "The Choice of a New Generation" marketing slogan beneath the vibrant classic box logo. Pepsi officially introduced the famous "The Choice of a New Generation" marketing campaign in 1984, most famously launched alongside their record-breaking endorsement deal with Michael Jackson. Printed on a coveted, authentic Screen Stars blank, it delivers that signature ultra-soft, thin, and lightweight drape that modern replicas simply cannot match. Finished with a contrasting deep navy blue ribbed collar and sleeve trim. Ideal for collectors, vintage purists, or anyone wanting to channel peak Gen-X nostalgia.
Measured by hand.
Vintage sizing often fits smaller than modern equivalents. Please use the exact flat-lay measurements below to ensure a perfect fit: * Tag Size: Small (S) * Pit-to-Pit: 16" * Length (Collar to Hem): 24"
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